Brand System

Pressure Point identity guide

The practical rules for keeping Pressure Point dark, industrial, plain-spoken and recognisable across the show, social and sales materials.

Hosts

Pressure Point desk

Source Deck

Full brand identity deck

The supplied HTML guide is preserved as a static reference.

Open Original Guide

Palette

Deep Navy

#020B23

Primary ground

Ink

#061421

Dashboard surface

Pressure Orange

#FF6A00

Single point of action

Airflow Blue

#4CACFF

Motion, streaks, rim light

Off White

#EEF2F8

Logo and high-contrast text

Muted Steel

#98A6B3

Captions and secondary copy

Logo Principle

Deep navy carries the system. White gives the mark its industrial weight. Orange appears as the single pressure point.

Typography

Display - Headlines - UI labels

Archivo

Engineered, condensed, confident. Use 700-900 weight with tight tracking for display and wide tracking for kickers.

Body - Paragraphs - Forms

Manrope

Quiet, readable and human. 17px base with 1.6 leading. Use 400 for body and 600 for emphasis.

Motifs

M - 01

Pressure streaks

28 degree blue streaks at 90-120 px intervals. The air made visible across dark surfaces.

M - 02

Lens glows

Soft radial glows in orange or blue, low opacity. Use them as light sources, not decoration.

M - 03

The orange point

A single orange dot anchors marks, gauges and headlines. It should feel deliberate.

M - 04

Gauge bracket

Thin orange corner brackets can frame quotes, episode numbers and key stats.

M - 05

Oversized numerals

Set episode numbers large and faded behind content. They count the work without competing.

M - 06

Roundel stamp

A thin circular seal for credits, stickers and release marks. Orange on navy.

Voice

Plain, sharp, never breathless.

Talk like the smartest person on the shop floor, not the marketing department. Specific over general, concrete over abstract, short over long. British spelling. No exclamation marks.

We are

We are not

Curious and specific

Breathless and vague

Dry-witted

Jokey

Editorial

Promotional

Technical when it counts

Jargon-stuffed

Plain-spoken British

Corporate-American

Lead with the specific.

"Compressed air can swallow a third of a factory's electricity bill" beats "Compressed air is energy-intensive."

Earn the adjective.

If a word like essential, critical or huge appears, follow it with the number, name or story that proves it.

Names, not nouns.

"Ambrose at the valve" beats "a technician". Make the invisible industry visible through people.

Imagery

Low-key light, working hands, real plants.

Photography lives in dark workshops, plant rooms and warehouses. Cool blue rim light, warm orange spill, hosts confident and still.

Industrial backdrops, untreated: forklifts, racking, valves, pipework and real sites where the air moves.

Hosts grounded, not posed: direct gaze, hands on equipment or arms crossed, no studio smile.

Avoid abstract cloud-tech visuals, pristine renders and generic blue-gradient cityscapes.

Avoid bright HDR or glamour retouching. Keep highlights pulled in and let orange carry the warmth.

In Use

16:9 - YouTube and site

Episode thumbnail

Navy ground, one streak field, one orange anchor and large Archivo-style episode title.

1:1 - LinkedIn and Instagram

Social pull-quote

One quote, one orange mark, no visual clutter. Specific over motivational.

1:1 - Apple, Spotify and swag

Avatar or sticker

Use the icon or roundel system on deep navy, with the orange point clearly visible.